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ABOUT COMPANY
ABOUT COMPANY
ABOUT COMPANY
Founded in May 2025, South Korea based wellness startup
Founded in May 2025, South Korea based wellness startup
Founded in May 2025, South Korea based wellness startup
Mavericks in Motion
Mavericks in Motion
Mavericks in Motion
ROL is a mobile routine app that helps users build lasting habits through community-driven motivation and personalized routines
ROL is a mobile routine app that helps users build lasting habits through community-driven motivation and personalized routines
ROL is a mobile routine app that helps users build lasting habits through community-driven motivation and personalized routines
MY ROLE
MY ROLE
MY ROLE
As a UX Design Intern, I was responsible for product design and content strategy.
As a UX Design Intern, I was responsible for product design and content strategy.
As a UX Design Intern, I was responsible for product design and content strategy.
During the summer, I worked as a solo designer on an early-stage ROL project, focusing on improving user retention by connecting onboarding with community engagement, collaborating with developers and PM.
During the summer, I worked as a solo designer on an early-stage ROL project, focusing on improving user retention by connecting onboarding with community engagement, collaborating with developers and PM.
During the summer, I worked as a solo designer on an early-stage ROL project, focusing on improving user retention by connecting onboarding with community engagement, collaborating with developers and PM.
SQUAD
SQUAD
SQUAD
UX Designer
UX Designer
UX Designer
Hajeong Hwang
Hajeong Hwang
Hajeong Hwang
Project Manager
Project Manager
Project Manager
Marketer
Marketer
Marketer
Backend Developer
Backend Developer
Backend Developer
Backend Developer
Backend Developer
Backend Developer
Frontend Developer
Frontend Developer
Frontend Developer
PROCESS
PROCESS
PROCESS
Jul 2025 - Sep 2025
Jul 2025 - Sep 2025
Jul 2025 - Sep 2025
Market Research
Market Research
Market Research
User Flow
User Flow
User Flow
Wireframing
Wireframing
Wireframing
Prototyping & Iteration
Prototyping & Iteration
Prototyping & Iteration
User Testing
User Testing
User Testing
Design Process
Design Process
Design Process
Market Research
User Flow
Wireframing
Prototype & Iteration
User Test
Market Research
User Flow
Wireframing
Prototype & Iteration
User Test
Market Research
User Flow
Wireframing
Prototype & Iteration
User Test
PROBLEM
PROBLEM
PROBLEM
As an early-stage startup with very few users, there was an urgent need to drive user acquisition.
As an early-stage startup with very few users, there was an urgent need to drive user acquisition.
As an early-stage startup with very few users, there was an urgent need to drive user acquisition.
Insights
Insights
Insights
Existing wellness apps often fail to sustain long-term motivation due to their reward-centric systems, leading many users to abandon their goals within two weeks. In particular, a lack of meaningful social connection emerged as a major reason for this dropout.
Existing wellness apps often fail to sustain long-term motivation due to their reward-centric systems, leading many users to abandon their goals within two weeks. In particular, a lack of meaningful social connection emerged as a major reason for this dropout.
Existing wellness apps often fail to sustain long-term motivation due to their reward-centric systems, leading many users to abandon their goals within two weeks. In particular, a lack of meaningful social connection emerged as a major reason for this dropout.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
GOAL
GOAL
GOAL
Strengthen social motivation and create a routine–share–inspire loop to drive sustainable user retention.
Strengthen social motivation and create a routine–share–inspire loop to drive sustainable user retention.
Strengthen social motivation and create a routine–share–inspire loop to drive sustainable user retention.
2 Different Approaches
2 Different Approaches
2 Different Approaches
Direction 1 is about connecting the community feature with routine creation
Direction 1 is about connecting the community feature with routine creation
Direction 1 is about connecting the community feature with routine creation
Direction 2 is justification driven user retention
Direction 2 is justification driven user retention
Direction 2 is justification driven user retention
VISUAL DIRECTION
VISUAL DIRECTION
VISUAL DIRECTION
Routine List *
Routine List *
Routine List *
Daily Routine
Daily Routine
Daily Routine
Title *
Title *
Title *
🗓️
🗓️
🗓️
Routine Name
Routine Name
Routine Name
Category *
Category *
Category *
Sports
Sports
Sports
Fitness
Fitness
Fitness
Date *
Date *
Date *
04.06. 2025
04.06. 2025
04.06. 2025
04.06. 2025
04.06. 2025
04.06. 2025
Time *
Time *
Time *
AM 07 : 00
AM 07 : 00
AM 07 : 00
Repeat
Repeat
Repeat
No Repeat
No Repeat
No Repeat
Notification
Notification
Notification
On Time
On Time
On Time
Send to community
Send to community
Send to community
Additional Details
Additional Details
Additional Details
Note
Note
Note
Write down your steps
Write down your steps
Write down your steps
Add Image
Add Image
Add Image
Cheer yourself on
Cheer yourself on
Cheer yourself on
Leave yourself a little encouragement
Leave yourself a little encouragement
Leave yourself a little encouragement
Link
Link
Link
Embed link here
Embed link here
Embed link here
Create Routine
Create Routine
Create Routine
Create Routine
Create Routine
Create Routine
Welcome to community
Welcome to community
Welcome to community
To begin, we’ll ask about your interests so we can match the right content for you.
To begin, we’ll ask about your interests so we can match the right content for you.
To begin, we’ll ask about your interests so we can match the right content for you.
Choose 3 topics
Choose 3 topics
Choose 3 topics
Fitness
Fitness
Fitness
🏋️ Weight Training
🏋️ Weight Training
🏋️ Weight Training
🧘 Yoga
🧘 Yoga
🧘 Yoga
🤸️ Pilates
🤸️ Pilates
🤸️ Pilates
💃 Pole Dance
💃 Pole Dance
💃 Pole Dance
🏃♀ Running
🏃♀ Running
🏃♀ Running
🏔️ Hiking
🏔️ Hiking
🏔️ Hiking
🌱 Mindfulness
🌱 Mindfulness
🌱 Mindfulness
🏕️ Camping
🏕️ Camping
🏕️ Camping
🎣 Fishing
🎣 Fishing
🎣 Fishing
🥾 Mountaineering
🥾 Mountaineering
🥾 Mountaineering
🧗 Climbing
🧗 Climbing
🧗 Climbing
Routine Creation
Integrating routine creation with the community feature creates a seamless loop that drives quicker and more meaningful engagement.
FINAL DESIGN 2
Routine List *
Gym Routine
Title *
🏋️
Chest Workout
Category *
Sports
Fitness
Date *
04.14. 2025
04.14. 2026
Time *
AM 09 : 41
Repeat
Weekly
S
M
T
W
T
F
S
Notification
On Time
Send to community
Additional Details
Note
Write down your steps
Add Image
Cheer yourself on
Leave yourself a little encouragement
Link
Embed link here
Your routine will be shared with the community
Create Routine
FINAL DESIGN 3
Justification - Two Categories
Comment-based justification highlights what other users have shared or experienced in the comments
Interest-based justification shows messages tailored to the categories users chose during community onboarding
Comment Based
Interest Based
Before designing the post cards, I considered how to divide justification categories based on user information and decided on two types: comment-based and interest-based justifications.
Onboarding
Onboarding
Onboarding
The community onboarding page sparked the idea of gathering user interests, which can then be used for interest-based justifications for community posts.
The community onboarding page sparked the idea of gathering user interests, which can then be used for interest-based justifications for community posts.
The community onboarding page sparked the idea of gathering user interests, which can then be used for interest-based justifications for community posts.
FINAL DESIGN 1
FINAL DESIGN 1
FINAL DESIGN 1
Welcome to community
Welcome to community
Welcome to community
To begin, we’ll ask about your interests so we can match the right content for you.
To begin, we’ll ask about your interests so we can match the right content for you.
To begin, we’ll ask about your interests so we can match the right content for you.
Choose 3 topics
Choose 3 topics
Choose 3 topics
Sports
Sports
Sports
🏸 Badminton
🏸 Badminton
🏸 Badminton
🏇 Polo
🏇 Polo
🏇 Polo
🎱 Billiards
🎱 Billiards
🎱 Billiards
🏓 Table Tennis
🏓 Table Tennis
🏓 Table Tennis
🏉 Rugby
🏉 Rugby
🏉 Rugby
🎳 Bowling
🎳 Bowling
🎳 Bowling
🏀 Basketball
🏀 Basketball
🏀 Basketball
⚾ Baseball
⚾ Baseball
⚾ Baseball
🏌️ Golf
🏌️ Golf
🏌️ Golf
🎾 Tennis
🎾 Tennis
🎾 Tennis
🏏 Cricket
🏏 Cricket
🏏 Cricket
⛸️ Ice Sports
⛸️ Ice Sports
⛸️ Ice Sports
⚽ Football
⚽ Football
⚽ Football
🏒 Hockey
🏒 Hockey
🏒 Hockey
🤾 Handball
🤾 Handball
🤾 Handball
🏎️ Motor Sports
🏎️ Motor Sports
🏎️ Motor Sports
🏐 Volleyball
🏐 Volleyball
🏐 Volleyball
🥍 Lacrosse
🥍 Lacrosse
🥍 Lacrosse
🎿 Snow Sports
🎿 Snow Sports
🎿 Snow Sports
🏄 Water Sports
🏄 Water Sports
🏄 Water Sports
🏃 Track & Field
🏃 Track & Field
🏃 Track & Field
🚴 Bike & Cycling
🚴 Bike & Cycling
🚴 Bike & Cycling
🥊 Combat Sports
🥊 Combat Sports
🥊 Combat Sports
🤸 Gymnastics
🤸 Gymnastics
🤸 Gymnastics
🪂 Extreme Sports
🪂 Extreme Sports
🪂 Extreme Sports
🎮 E-sports
🎮 E-sports
🎮 E-sports
Etc
Etc
Etc
Welcome to community
Welcome to community
Welcome to community
To begin, we’ll ask about your interests so we can match the right content for you.
To begin, we’ll ask about your interests so we can match the right content for you.
To begin, we’ll ask about your interests so we can match the right content for you.
Choose 3 topics
Choose 3 topics
Choose 3 topics
Fitness
Fitness
Fitness
🏋️ Weight Training
🏋️ Weight Training
🏋️ Weight Training
🧘 Yoga
🧘 Yoga
🧘 Yoga
🤸️ Pilates
🤸️ Pilates
🤸️ Pilates
💃 Pole Dance
💃 Pole Dance
💃 Pole Dance
🏃♀ Running
🏃♀ Running
🏃♀ Running
🏔️ Hiking
🏔️ Hiking
🏔️ Hiking
🌱 Mindfulness
🌱 Mindfulness
🌱 Mindfulness
🏕️ Camping
🏕️ Camping
🏕️ Camping
🎣 Fishing
🎣 Fishing
🎣 Fishing
🥾 Mountaineering
🥾 Mountaineering
🥾 Mountaineering
🧗 Climbing
🧗 Climbing
🧗 Climbing
Routine Creation
Integrating routine creation with the community feature creates a seamless loop that drives quicker and more meaningful engagement.
FINAL DESIGN 2
Routine List *
Gym Routine
Title *
🏋️
Chest Workout
Category *
Sports
Fitness
Date *
04.14. 2025
04.14. 2026
Time *
AM 09 : 41
Repeat
Weekly
S
M
T
W
T
F
S
Notification
On Time
Send to community
Additional Details
Note
Write down your steps
Add Image
Cheer yourself on
Leave yourself a little encouragement
Link
Embed link here
Your routine will be shared with the community
Create Routine
FINAL DESIGN 3
Justification - Two Categories
Comment-based justification highlights what other users have shared or experienced in the comments
Interest-based justification shows messages tailored to the categories users chose during community onboarding
Comment Based
Interest Based
Before designing the post cards, I considered how to divide justification categories based on user information and decided on two types: comment-based and interest-based justifications.
Routine Creation
Integrating routine creation with the community feature creates a seamless loop that drives quicker and more meaningful engagement.
FINAL DESIGN 2
Routine List *
Gym Routine
Title *
🏋️
Chest Workout
Category *
Sports
Fitness
Date *
04.14. 2025
04.14. 2026
Time *
AM 09 : 41
Repeat
Weekly
S
M
T
W
T
F
S
Notification
On Time
Send to community
Additional Details
Note
Write down your steps
Add Image
Cheer yourself on
Leave yourself a little encouragement
Link
Embed link here
Your routine will be shared with the community
Create Routine
FINAL DESIGN 3
Justification - Two Categories
Comment-based justification highlights what other users have shared or experienced in the comments
Interest-based justification shows messages tailored to the categories users chose during community onboarding
Comment Based
Interest Based
Before designing the post cards, I considered how to divide justification categories based on user information and decided on two types: comment-based and interest-based justifications.
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
Structuring Post Card - Routine-Based Post
Structuring Post Card - Routine-Based Post
Structuring Post Card - Routine-Based Post
The routine-based post is divided into five blocks. This vertical flow guides users from content to reflection, prompting renewed engagement when they reach the justification section.
The routine-based post is divided into five blocks. This vertical flow guides users from content to reflection, prompting renewed engagement when they reach the justification section.
The routine-based post is divided into five blocks. This vertical flow guides users from content to reflection, prompting renewed engagement when they reach the justification section.
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
User Name
User Name
User Name
Category
Category
Category
11h ago
11h ago
11h ago
Post Header
Post Header
Post Header
Media Block
Media Block
Media Block
Routine Card
Routine Card
Routine Card
Social Engagement
Social Engagement
Social Engagement
Justifications
1-2 lines
Justifications
1-2 lines
Justifications
1-2 lines
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
Structuring Post Card - Community-Based Post
Structuring Post Card - Community-Based Post
Structuring Post Card - Community-Based Post
The community based post is divided into five blocks. This vertical flow guides users from content to reflection, prompting renewed engagement when they reach the justification section.
The community based post is divided into five blocks. This vertical flow guides users from content to reflection, prompting renewed engagement when they reach the justification section.
The community based post is divided into five blocks. This vertical flow guides users from content to reflection, prompting renewed engagement when they reach the justification section.
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
User Name
User Name
User Name
Category
Category
Category
11h ago
11h ago
11h ago
Post Header
Post Header
Post Header
Content Block
Content Block
Content Block
Media Block
Media Block
Media Block
Social Engagement
Social Engagement
Social Engagement
Justifications
1-2 lines
Justifications
1-2 lines
Justifications
1-2 lines
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
Comment Based Justification
Comment Based Justification
Comment Based Justification
Comment-based justification displays the user profile and the comments users left on each post.
Comment-based justification displays the user profile and the comments users left on each post.
Comment-based justification displays the user profile and the comments users left on each post.
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
Hajeong
Hajeong
Hajeong
•
•
•
11h ago
11h ago
11h ago
🌱 Mindfulness
🌱 Mindfulness
🌱 Mindfulness
Lately, I’ve been trying to slow down and spend a few quiet moments with myself. Just sitting here, breathing, and letting the day settle felt enough today.
Lately, I’ve been trying to slow down and spend a few quiet moments with myself. Just sitting here, breathing, and letting the day settle felt enough today.
Lately, I’ve been trying to slow down and spend a few quiet moments with myself. Just sitting here, breathing, and letting the day settle felt enough today.
10
10
10
9
9
9
231
231
231
“Calm, focused, and effective.”
“Calm, focused, and effective.”
“Calm, focused, and effective.”
Shyla
Shyla
Shyla
•
•
•
1m ago
1m ago
1m ago
Fitness
Fitness
Fitness
M
M
M
T
T
T
W
W
W
T
T
T
F
F
F
S
S
S
S
S
S
08:00
08:00
08:00
🏋️
🏋️
🏋️
Chest Workout
Chest Workout
Chest Workout
23
23
23
12
12
12
100
100
100
“ I tried this and it really worked! I recommend it”
“ I tried this and it really worked! I recommend it”
“ I tried this and it really worked! I recommend it”
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
Interest Based Justification
Interest Based Justification
Interest Based Justification
Interest-based justification personalizes justifications based on the categories selected during the community onboarding.
Interest-based justification personalizes justifications based on the categories selected during the community onboarding.
Interest-based justification personalizes justifications based on the categories selected during the community onboarding.
FINAL DESIGN 3
FINAL DESIGN 3
FINAL DESIGN 3
Hajeong
Hajeong
Hajeong
•
•
•
11h ago
11h ago
11h ago
🌱 Mindfulness
🌱 Mindfulness
🌱 Mindfulness
Lately, I’ve been trying to slow down and spend a few quiet moments with myself. Just sitting here, breathing, and letting the day settle felt enough today.
Lately, I’ve been trying to slow down and spend a few quiet moments with myself. Just sitting here, breathing, and letting the day settle felt enough today.
Lately, I’ve been trying to slow down and spend a few quiet moments with myself. Just sitting here, breathing, and letting the day settle felt enough today.
10
10
10
9
9
9
231
231
231
Picked for you based on your interest in rugby
Picked for you based on your interest in rugby
Picked for you based on your interest in rugby
Shyla
Shyla
Shyla
•
•
•
1m ago
1m ago
1m ago
Fitness
Fitness
Fitness
M
M
M
T
T
T
W
W
W
T
T
T
F
F
F
S
S
S
S
S
S
08:00
08:00
08:00
🏋️
🏋️
🏋️
Chest Workout
Chest Workout
Chest Workout
23
23
23
12
12
12
100
100
100
Picked for you based on your interest in weight traning
Picked for you based on your interest in weight traning
Picked for you based on your interest in weight traning
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
While working on the design, I focused on establishing a design system to ensure consistency across the product and support developer-friendly implementation.
While working on the design, I focused on establishing a design system to ensure consistency across the product and support developer-friendly implementation.
While working on the design, I focused on establishing a design system to ensure consistency across the product and support developer-friendly implementation.
Typeface
Typeface
Typeface
I used Manrope for key typeface.
I used Manrope for key typeface.
I used Manrope for key typeface.
VISUAL EXECUTION
VISUAL EXECUTION
VISUAL EXECUTION
ROL is a mobile routine app that helps users maintain their goals over the long term
ROL is a mobile routine app that helps users maintain their goals over the long term
ROL is a mobile routine app that helps users maintain their goals over the long term
A
A
A
Primary: Manrope
Primary: Manrope
Primary: Manrope
a
a
a
Weight: Medium
Weight: Medium
Weight: Medium
Grid
Grid
Grid
4 Columns
Device: iphone 13 mini
Margin: 16
Gutter: 12
4 Columns
Device: iphone 13 mini
Margin: 16
Gutter: 12
4 Columns
Device: iphone 13 mini
Margin: 16
Gutter: 12
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
16
16
16
16
16
16
12
12
12
12
12
12
12
12
12
375
375
375
812
812
812
REFLECTION
Looking Back…
Working on ROL taught me how to approach early-stage product design in a startup environment where resources are limited. By connecting onboarding with personalized routines and community engagement, I learned how a user-centered perspective can reinforce motivation and drive repeated use. Also, the fast-paced startup environment pushed me to iterate quickly, rather than wait for perfect solutions. Through close collaboration with developers and PMs, I also learned how a design system can reduce rework and enable more effective, consistent designs.
FINAL DEMO
Shipping the final design
Our team is currently in the pre-launch stage. We are testing the product on TestFlight and making minor updates, including refinements to the logo and the community page UI. We are planning to release our updated version soon on the App Store.
ACCESSIBILITY
ACCESSIBILITY
ACCESSIBILITY
Accessibility
Accessibility
Accessibility
I ensured elements of accessibility a11y throughout the design
I ensured elements of accessibility a11y throughout the design
I ensured elements of accessibility a11y throughout the design
Button Size
Color Contrast
Button Size
Color Contrast
Button Size
Color Contrast
Button size: At least 40px
Button size: At least 40px
Button size: At least 40px
Sports
Sports
Sports
Fitness
Fitness
Fitness
text
text
text
Button
Button
Button
Button
Button
Button
Button
Button
Button
Color Contrast: At least 4.5:1
Color Contrast: At least 4.5:1
Color Contrast: At least 4.5:1
#0054FF
#0054FF
#0054FF
#4A70FF
#4A70FF
#4A70FF
#0054FF
#0054FF
#0054FF
#4E3EF7
#4E3EF7
#4E3EF7
#E8F6FF
#E8F6FF
#E8F6FF
#F1F1F1
#F1F1F1
#F1F1F1
#2B7FFF
#2B7FFF
#2B7FFF
#1D1B15
#1D1B15
#1D1B15
#F5F5F5
#F5F5F5
#F5F5F5
FINAL DEMO
Shipping the final design
Our team is currently in the pre-launch stage. We are testing the product on TestFlight and making minor updates, including refinements to the logo and the community page UI. We are planning to release our updated version soon on the App Store.
FINAL DEMO
Shipping the final design
Our team is currently in the pre-launch stage. We are testing the product on TestFlight and making minor updates, including refinements to the logo and the community page UI. We are planning to release our updated version soon on the App Store.
REFLECTION
REFLECTION
Looking Back…
Looking Back…
Working on ROL taught me how to approach early-stage product design in a startup environment where resources are limited. By connecting onboarding with personalized routines and community engagement, I learned how a user-centered perspective can reinforce motivation and drive repeated use. Also, the fast-paced startup environment pushed me to iterate quickly, rather than wait for perfect solutions. Through close collaboration with developers and PMs, I also learned how a design system can reduce rework and enable more effective, consistent designs.
Working on ROL taught me how to approach early-stage product design in a startup environment where resources are limited. By connecting onboarding with personalized routines and community engagement, I learned how a user-centered perspective can reinforce motivation and drive repeated use. Also, the fast-paced startup environment pushed me to iterate quickly, rather than wait for perfect solutions. Through close collaboration with developers and PMs, I also learned how a design system can reduce rework and enable more effective, consistent designs.
